The program was originally broadcast in black-and-white, but when a prime-time version began in October 1966, both it and the daytime version were broadcast in color; the daytime version thus became the first ABC daytime series to be broadcast in color on a regular basis.
Instead of asking questions of their potential date, the bachelor/bachelorette was presented with two pun-laden statements, each pertaining to one of the potential dates.
When chosen, a new statement replaced the old statement and the potential date explained the reason why that fact pertained to them.
Play continued until time expired, after which the bachelor/bachelorette gave their choice.
Beginning in 1966, The Dating Game was often paired with The Newlywed Game.
This was especially true when the two shows entered syndication; in fact, in 1996 the revivals of both The Dating Game and The Newlywed Game were sold as a package called "The Dating-Newlywed Hour".