Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
Those represent how many matches you have to choose from at that moment.
But you can't scroll through them — you have to click the heart (to like them) or the X (to pass) on the profile at the top before you can move on.
Tinder — the massively popular smartphone app that has radically simplified the process of online dating — is becoming a household name. "The best analogy is My Space versus Facebook," Hinge founder and CEO Justin Mc Leod said on CNBC in February.
For now, it's much less popular than Tinder, but dominant social networks have been dislodged before, and Hinge's focus on making connections through people you already know could win out.
In both apps, you build your profile by importing pictures and other personal information from Facebook. While Tinder gives you a never-ending stream of nearby users, Hinge only provides a select list.
Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.
Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.
That's a pretty rosy assessment, but the analogy is not all wrong.
Hinge is growing fast, and it's worth getting to know it.