With that kind of saturation, it's no surprise there's already an entrant in the sex arena -- a service called Boink Box.But Claire Roberds, chief merchandiser at Blush Box, insists it will serve up classier, higher-end products due to the retailer's relationships with luxury and specialty brands, such as Lelo, which carries silk blindfolds, whips and fancy dildos and plugs. The first Blush Box will be unveiled in early October and will contain a mix of lingerie, vibrators and personal massagers, and intimate wipes.The boxes are geared to women, and everything arrives in a discreet, unmarked packaging.Subscribers should expect each delivery to include between five and 10 items.Cindy Gallop, another advertising-exec turned entrepreneur in the sex space with her venture called Make Love Not Porn.tv, is rooting for Blush Box.She welcomes all initiatives that are aimed at "getting sex more publicly talked about," though she would prefer to do away with discreet wrappers on Blush Box to help break down the societal norms around people being embarrassed about sex or buying sex toys.
And that was before the "Fifty Shades of Grey " craze, which observers say is fueling more purchases.
Luckily, there are an array of female-centric products that exist on the market to help women achieve the sex life they desire and deserve, which is why I wanted to create an affordable, convenient, and comfortable new means for women to experiment with these types of products." That's how the box was born.
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