Questions enter an instant dialogue with users, making them more likely to be opened.
Above, Banana Republic combines a question with scarcity tactics. ) with just two words, creating a truly great subject line.
Instead, experiment with some fun symbols or loud punctuation to attract ‘dem eyeballs.
Asking your readers a question, as opposed to a standard statement, immediately engages them.
Until then, we still need to worry about the current state of the promotions tab. From a simple design perspective, you can see why the Amazon Local subject line catches the eye – its length and shape stand out from the other largely similar-looking structures. Numbers and list email subject lines stand out for the same reasons that one-word subject lines or unusual punctuation do – they are visually jarring.
A humorous subject line can really stick out among the dry, dull emails surrounding it.Instead, try location-specific offers and language, or interest targeting.Living Social and Groupon are old pros at this, sending emails with subject lines promoting deals in your area. In many ways, your email subject line is more important than your email body. Your subject line is your first (and maybe your last) impression on users.Some funny email subject line examples: The “touch me” line is a chuckle that will be understood by most readers, but the cleverness of the other funny email subject lines might be lost on some users who didn’t attend Hogwarts or haven’t taken their Voight-Kampff empathy test. It’s a bit of a gamble, but the pay-off can be pretty great – would you simply gloss over the subject lines below? One effective email subject line strategy involves going ultra-minimalist with one-word subject lines.But if you can recite every line of Sir Mix a Lot’s Baby Got Back word for word…like some of us can… Let’s take a peek at the promotions tab of my Gmail. Many of the factors that make up a good blog post title also make a good email subject line.Living Social also sends me emails about deals I looked at but didn’t end up buying by utilizing the very effective but always semi-creepy remarketing strategy.Living Social also sends me new deals based on my past purchases.Humor it a touchy thing though – it thrives on exclusivity, which isn’t always great if you’re trying to appeal to the masses.However, if you know your audience well and your emails are targeted, a well placed joke can get your email opened and can earn major reputation points with folks on your wavelength. This strategy requires you to be confident in your understanding of your audience’s tastes and perceptions.