Aside from having a regular morning TV show, her other source of income is derived from her guest appearances, motivational speaking engagements, hosting jobs, product endorsements, and sales from her authored and published books.
show star revealed Hoda is planning to marry her boyfriend, Joel Schiffman, now that she's adopted her daughter, Haley.
She is also an acknowledged author who has released her own autobiographical book about her journey as a news reporter in 2010.
Her second book, which features real life stories of people who inspired her was released three years later and it was also a huge commercial success.
She also pinch hits as a news anchor in the same TV network.
“You know what, I was with someone for two years,” Kotb, 48, tells PEOPLE. It’s really fun again.” Kotb’s love life – a popular on-air talking point between Kotb and co-anchor Kathie Lee Gifford during the show’s 4th hour – says she’s in a good place and focused on the future.
The pair met by a twist of fate as Hoda told the Huffington Post in July: 'I almost didn't go out the night I met him.
'Cause you know how you don't feel like it because it's raining and icky and why not just watch a 'Law & Order' rerun and stay home and eat potato chips - and I'm so glad I went out that night because it was a chance meeting that ended up being kind of a life transforming event for me.'Despite having had to re-enter the dating pool after her divorce, which she said she found 'awkward and weird and freaky', Hoda added: 'I have found real life joy right as I'm knocking on the door of 50.
She was stunned when he suggested she and Haley move in with him," the source said. Joel told Hoda he wants to marry her and raise Haley.
Of course, she was thrilled." The breast cancer survivor's marriage to Joel would be her second. I adopted her," Hoda said while holding back tears on the phone.