When he saw an ad for the dating site Ashley Madison, which boasted 36 million members and the tagline, "Life is short, have an affair," he decided to check it out. Everyday, he received more of these come-ons — until he finally said, "Fuck it." "I'm like, ' Hey, all these women want to talk with me,'" he recalls. As anyone who's dated online knows, this is not entirely unusual. "I just figured they're not interested anymore," Russell says.
"' Let me go ahead and put in my credit card information.'"Russell paid 0 for 1,000 credits, which he could spend on sending replies or virtual gifts. After a few months of rejection, he didn't bother to log back on Ashley Madison again.
"If I wanted to boost our revenue and move to the Cayman Islands, we could probably double our revenue simply by using bots," he says.
In 2012, Doriana Silva, a former Ashley Madison employee in Toronto, sued Avid Life Media for million complaining that she suffered from repetitive strain injury while creating over 1,000 sexbots — known within the company as "Ashley's Angels" — for the site.
The company countersued Silva, alleging that she absconded with confidential "work product and training materials," and posted pictures of her on a jet ski to suggest she wasn't so injured after all.
"It's been a cat and mouse game for 20 years."And it's not a game he always wins.
The company suffered a massive hack that exposed the profiles of an estimated 3.5 million members — which generated international headlines by revealing high-profile kink-seekers on Capitol Hill, in Hollywood and higher education.