Most preferred ales and other heavy beers, not lager.During those centuries and into the nineteenth, a number of commercial brewers thrived, including some that became the staple of the Canadian industry: John Molson founded a brewery in Montreal in 1786, Alexander Keith in Halifax in 1820, Thomas Carling in London in 1840, John Kinder Labatt in 1847, also in London, Susannah Oland in Halifax in 1867, and Eugene O'Keefe in Toronto in 1891.The revival of craft brewing dates from the early 1980s, according to Ian Coutts, in his book Brew North: How Canadians Made Beer and Beer Made Canada as a result of disparate and random factors.The factors included an article in May/June 1978 issue of Harrowsmith magazine by a former O'Keefe employee decrying the state of the business, the creation of the Campaign for Real Ale in the United Kingdom, the revival of smaller brewers in the United States beginning with Anchor Brewing in 1965, the 1981 deregulation of beer prices in British Columbia by minister Peter Hyndman and the resulting price hikes by the incumbents.It was only in the second half of the twentieth century that a significant number of new breweries opened up.The Canadian Beer industry now plays an important role in Canadian identity, though globalization of the brewing industry has seen the major players in Canada acquired by, or merged with, foreign companies, notably its three largest beer producers, Labatt, Molson and Sleeman.
That is understandable since craft brewing is a very fast-growing segment both in terms of the number of producers and the volume sold.
Growth in revenue for beer makers averaged 1.3 per cent per year during 2011-2016; the estimated annual growth over the subsequent five years is only 0.4 percent per annum.
Nonetheless, the number of licensed breweries in Canada increased from 310 in 2010 to 640 in 2015.
Beer in Canada was introduced by European settlers in the seventeenth century.
The first commercial brewery was La Brasseries due Roy [sic] started by New France Intendant Jean Talon, in Québec City in 1668.