Four and a half decades after they were hitched by an IBM mainframe, Michael and Mina Jo Linver are still married.“That was the beginning of what turned out to be an incredible relationship for the rest of my life,” he said. “We like to say that opposites attract and then later on they attack.” Marriage-minded and straight-laced At e Harmony, Gonzaga said he focuses on appealing to the marriage-minded and the straight-laced.
And I started thinking about where do I fit in, where do I fit in now?And that gap causes tremendous disappointment.” That doesn’t make for an auspicious start, especially since, according to Ariely, setting up each of those cups of coffee takes an average six hours of online drudgery.'Tyranny of choice' To solve the paralyzing problem of too many possibilities, which scientists call “the tyranny of choice,” online matchmaker e Harmony doesn’t let you browse its database.CNBC: Love at First Byte Ariely questions whether algorithms used by online dating sites actually work.His research was sparked by a profoundly personal understanding of the nature of human attraction.But they’re very good at finding needles in a haystack.And e Harmony claims to have a big haystack – but it’s not exactly clear just how big.Online dating sites advertise groundbreaking technology and sophisticated formulas and state-of-the-art programming to help you find your true soul mate. Though the technology found its own match with the rise of the Internet, the idea has been around for half a century.In 1965, a pair of University of Michigan undergrads found each other with the help of a primitive computer dating program.“So you look at all those tens of thousands of people, what are you going to do?It's overwhelming.” Instead, e Harmony’s algorithm doles out just a few matches per customer per day. Computers are not good with emotions and feelings, said Essas.